Why we're sleeping worse and worse due to stress, screens and social pressure

We live in a world that's faster, busier, and noisier than ever. Technology has brought many benefits, but the quality of our sleep isn't one of them. Stress, constant notifications, digital stimuli, and social pressure mean our brains barely get any rest. But what exactly has changed—and what can we do about it?

📊 More stimuli than ever

According to the Netherlands Institute for Neuroscience, the average brain now processes ten times more visual stimuli per day than it did thirty years ago. Smartphones, notifications, social media, and news feeds give our brains little rest.

The World Health Organization (WHO, 2022) now calls digital overload a major risk factor for sleep problems , especially among people who spend more than three hours a day on screens outside of work hours.

⏱️ Everything is going too fast

Speed ​​has become the norm. Meetings, messages, apps, and news all demand immediate attention. Even relaxation is now "optimized." The result? Our brains stay active until late at night.

Research from the University of Amsterdam (2021) shows that adults now have an average of one and a half hours less rest per day than twenty years ago — while this rest is crucial for processing impressions and preparing for sleep.

📱 Social media or mental overload?

Apps like TikTok, Instagram, and YouTube seem relaxing, but they actually keep the brain active. Scrolling activates our brain's reward system and keeps us in a state of alertness—exactly when we should be switching off.

According to a 2023 Sleep Foundation study, 65% of people sleep worse on nights when they use social media after 9 p.m. The combination of blue light, emotional stimuli, and brain activation disrupts sleep onset.

🛑 The brain can no longer switch off

Where we used to simply turn off the lights and go to sleep, we now take our work, friends, and the news with us into bed. The result? Our bodies are tired, but our minds stay "on."

Falling asleep is no longer a given. That's why more and more people are looking for an evening ritual that helps them switch off—not to numb themselves, but to relax.

🧸 Why Sleepy Bears Suit This Restless Generation

In a world full of noise, busyness, and notifications, we don't need extra stimulation—we need conscious relaxation . That's why we created Sleep Bears: herbal gummies with 5 mg of doxylamine and calming herbs like valerian, passionflower, and California poppy.

• ✅ Precisely dosed: helps you fall asleep without feeling drowsy in the morning
• ✅ Delicious taste: no bitter drops or pills, but a soft bear
• ✅ Made for modern evenings: no screen, no stress – just you
• ✅ Vegan, sealed and child-safe packaging: developed with care

🌙 Try it yourself – no obligation

Wondering if Sleep Bears can help you relax before bed?

👉 Try the trial pack with 2 Sleep Bears – small pack, big difference